Decentralized browser Brave has launched Brave Ads, an option that allows users to earn rewards for viewing ads. The development was announced on the Brave website on April 24.
В an ad It says users of Brave, an open-source browser that blocks ads and website trackers, can now earn 70% of ad revenue as a reward for their attention in the form of the browser's native cryptocurrency, the Basic Attention Token (BAT). Brave Ads means brands connect with people who are interested in advertising, eliminating the costs and risks associated with privacy, security, and fraud.
In addition, the company notes that it works with The Giving Block charitable consulting start-up consulting to provide advertising resources and test usage scenarios, as well as with the non-partisan non-profit organization The Human Right Foundation, which is represented as part of the launch, where users are able to tip the organization through brave rewards. Brendan H, CEO and Co-Founder of Brave Software, said:
“With Brave Ads, we launch a digital advertising platform that first protects users’ rights to data and rewards them for their attention. Brave Ads are also seeking to improve the economy and the conversion of the online advertising industry so that publishers and advertisers can thrive without intermediaries who collect huge fees and promote online surveillance. ”
In January, Brave established a partnership with the Cheddar news site to offer its users three months of free access to premium content. It is assumed that browser users will automatically get access to premium content on the Cheddar website without any action from the user.
As reported in December last year, Brave became the default browser for the phone from a major manufacturer of smartphones HTC. It is reported that Brave was pre-installed on the HTC Exodus 1, “the first phone with a blockchain” with support for several blockchains, including Bitcoin and Ethereum networks.
BAT is trading at $ 0,433 at time of publication, up nearly 6,79% in the last 24 hours, according to CoinMarketCap. Current market capitalization the token is about $541 million, and the daily trading volume is about $136,9 million.