Today, the ICO market is not in the best condition, because more and more projects are postponing the listing of tokens on exchanges for an indefinite period or are closing down altogether. Investing in ICOs is becoming increasingly risky, but there are those who are guaranteed to make a profit in this market.
Developers
The teams conducting the ICO raise funds for the development and promotion of their project. But, first, these items of expenses include salaries of employees, which they set at their discretion.
Secondly, nothing prevents the project team from spending money on the purchase of apartments, cars and luxury goods, and the project itself is financed from what remains. After all, there is no control by investors and it is always possible to say that we did not succeed or did not have enough money.
Crypto exchanges
Most cryptocurrency exchanges support trade in ICO tokens. But adding new coins to the site costs money. Each exchange sets its prices, according to insider information, listing of tokens can cost from $ 100 thousand to $ 1 million, sometimes even more. It all depends on how much money was collected on the ICO and how well known cryptobirge.
Part of the payment for listing the stock exchange is taken in the project tokens, and when, after the start of trading, their value makes a sharp jump upwards, the exchange earns by selling at an inflated price. By the way, ICO-projects also do not disdain such earnings, because almost all of them keep some of the tokens.
ICO trackers
Sites with which you can track the passing ICO, called ICO-trackers. These are certainly useful resources where you can see the timing of the sale of tokens, their cost, find information about the project and read reviews. For the investor it is very convenient, but there are hidden nuances that you need to know.
ICO trackers like to give their own ratings to projects, ostensibly based on expert feedback. And these same reviews are sold for money, so even the most outspoken SCAM can get a high rating.
And do not forget about advertising. If an advertising banner ICO is placed on the main page of the site-tracker, this does not mean that the project is good, just someone has paid for additional services.
Advisors
An adviser is an adviser or consultant. Such people, as a rule, have a certain authority in the crypto industry, so ICO projects take them on their team for solidity.
Now there are many professional ICO-advisors who go from project to project and offer their services. We will not argue, even though we suspect about it, that most of them do absolutely nothing but give the nod to publish information about themselves on the ICO website. But we know for sure that such services are not free and are paid for by investors.
Ico pools
An ICO pool is an organized group of investors that jointly acquire project tokens. By joining this pool, you can buy tokens with a discount of 10%, 20% or even 30%. In addition, some projects agree to cooperate only with large investors, and then participation in the pool is the only way to overcome the threshold of entry.
ICO-pools do not just offer a joint purchase of tokens, but also earn from it. For their work, the pool organizers keep a certain percentage of the funds raised. They can also work in the dark, for example, they promise to investors the sale of tokens at a discount in 10%, but in fact they get a discount of 15% and the difference in their pockets.
Pulam is beneficial for their chosen ICO to make a profit. Then they get a plus for reputation and can raise even more money for another project. But if the rate turns out to be wrong, the organizers will still benefit from their commission.
It is also impossible to exclude the option that the selected pool will be a scam and its organizers will simply run away with other people's money. Therefore, carefully check those who are going to entrust their money.
ICO agencies
If you only have an idea and you do not know how to write White Paper, run your own website, create a token and run an advertising campaign for your ICO, then a special promotion agency will come to the rescue. These are professional teams that are ready to take on almost all the work of conducting an ICO, but such services cost a lot of money.
Holding an turnkey ICO is a good option for both the project team and its investors. The former can focus on product development, the latter get more chances for the profitability of their investments. And the ICO-agency also earns it, in general, everyone is happy.
As you can see, ICO is not just a sale of tokens, but an entire industry in which a lot of money is spinning. And investors, sadly, are at the very bottom of the food chain.