Remember WhopperCoin? Not. I do not think so.…
Before cryptocurrencies experienced a steady decline throughout 2018, many large companies took an interest in them as prices soared in 2017. And one of those companies was Burger King.
Everyone has almost forgotten, but in the summer of 2017, Burger King launched its own cryptocurrency called WhopperCoin. It was an initiative of Burger King Russia, and the idea was that for every Russian ruble spent in the Burger King store, customers, in addition to “healthy and tasty food”, received WhopperCoin. Then this WhopperCoin could be used to buy, well, for example, popper. If the customer is lucky and has, say, 1700 WhopperCoins, he could buy a Burger King flagship sandwich that cost so much. As many understood, this step had a much greater economic meaning.
Strange, but in 2018, WhopperCoin did not take the crypto world by storm. In fact, just a few weeks after the coin was announced, almost all the talk about it subsided. At launch, 1 billion WhopperCoins was released, and plans were developed to produce more if they were in demand in the future.
But that did not happen.
However, WhopperCoin is not completely dead. This currency can still be traded, although it is also confronted with the fact that no one trades with it. According to YoBit statistics, the coin has not been traded since September of this year.
Ivan Shestov of Burger King Russia proudly stated in August 2017 that "now the whopper is not only a burger loved by people in 90 different countries, but also an investment vehicle." Which could very well be real. However, it turned out that the customers just wanted burgers…